Ortega on Beer: I Am A Craft Brewer.

I’ve been sitting on this video that I came across for a while now, trying to properly put it in perspective. Then I realized that the video really doesn’t need much explaining. In three minutes & nine seconds (much more concise & entertaining then Beer Wars), you see a declaration for (take your pick) craft, better, real, original BEER by those who know it best, the brewers. You even get an inspirational theme -Hoppipolla is the track- from hipster faves Sigur Ros.

To give you the official word on this: "I Am A Craft Brewer" is a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. and Chris & Jared of Redtail Media...and more than 35 amazing craft brewers from all over the country. The video was shown to a packed audience of 1700 craft brewers and industry members at the 2009 Craft Brewers Conference as an introduction to Greg's Keynote Speech entitled "Be Remarkable: Collaboration Ethics Camaraderie Passion."

If you’re not a craft beer drinker, why don’t you take these brewers up on their word? See if they really do make a better beer. If you need even more encouragement, or better yet, information on where to begin, check out this article from the New York Times from this past April.

I have a feeling that you’re going to be pleasantly surprised.